first on the label · Milk solids (whey protein concentrate, skimmed milk powder), maltodextrin, cocoa, polydextrose, xanthan (INS 415), sucralose, full list read.
⚠thickener gumsGuar/xanthan/CMC/carrageenan, thickness that reads as 'richness'. Harmless for most, bloating for some.
The fine print
Sugar: Plain added sugar, the honest villain. Counted by the gram in the Clean score.
Sucralose: Zero-calorie artificial sweetener. Regulators rate it safe at normal intake; a 2023 lab study flagged a trace impurity (sucralose-6-acetate) as genotoxic in cells. Doses there were far above what a scoop delivers.
FSSAI: 69 g/100 g · 18.2 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 g + per-100 kcal route. MuscleBlaze’s value line, among the cheapest legitimate whey per gram in India.