Gold 100% Whey Protein Concentrate (Rich Chocolate Crème)
Elite. This is what every label wishes it were.
A86/100
protein / 100 g
75 g
75% of calories · lean
₹100 buys
39 g
of protein
sugar
4 g
none added
price
₹1,899
1 kg
How it scored 86/100
DENSITY75% of calories are protein20.8/25
QUALITYamino score 1, Complete20/20
DOSE1 scoop (33 g) = 24.8 g14.9/15
VALUE₹51 per usable 20 g13.4/20
CLEANno added sugar17/20
The deeper science
quality · DIAAS
0.97
Good
leucine / serving
2.6 g
below the 2.7 g trigger
planet / 20 g usable
619 g CO₂
Heavy footprint · 639 L water
What’s actually in it
first on the label · Whey protein concentrate (CFM), cocoa solids, nature-identical flavour, carrageenan/xanthan (INS 407/415), 5-enzyme blend, full list read.
⚠thickener gumsGuar/xanthan/CMC/carrageenan, thickness that reads as 'richness'. Harmless for most, bloating for some.
✓digestive enzymesDigeZyme-style enzymes that help whey sit easier, useful if milk usually argues with you.
The fine print
Sucralose: Zero-calorie artificial sweetener. Regulators rate it safe at normal intake; a 2023 lab study flagged a trace impurity (sucralose-6-acetate) as genotoxic in cells. Doses there were far above what a scoop delivers.
FSSAI: 75 g/100 g · 18.8 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 g + per-100 kcal route.