Gold Vital Whey Protein for Beginners (Belgian Chocolate)
Genuinely good. Buy without squinting.
B69/100
they shout
“20 g protein per serving”
what’s true
40 g protein, 41% of calories. Grade B.
protein / 100 g
40 g
41% of calories
₹100 buys
23 g
of protein
sugar
6 g
none added
price
₹1,709
1 kg
How it scored 69/100
DENSITY41% of calories are protein11.3/25
QUALITYamino score 1, Complete20/20
DOSE1 scoop (50 g) = 20 g12/15
VALUE₹85 per usable 20 g11.6/20
CLEANno added sugar14/20
The deeper science
quality · DIAAS
0.97
Good
leucine / serving
2.1 g
below the 2.7 g trigger
planet / 20 g usable
619 g CO₂
Heavy footprint · 639 L water
What’s actually in it
first on the label · Milk solids (skimmed milk powder, milk protein concentrate, WPC 80%), cocoa powder, enzyme blend, nature-identical flavour, thickeners (415, 407), full list read.
⚠thickener gumsGuar/xanthan/CMC/carrageenan, thickness that reads as 'richness'. Harmless for most, bloating for some.
✓digestive enzymesDigeZyme-style enzymes that help whey sit easier, useful if milk usually argues with you.
The fine print
Maltodextrin: A starch that legally isn’t ‘sugar’, so it never shows in the sugar line, yet has a glycemic index of 85–105, higher than table sugar. The classic ‘sugar-free’ loophole.
Sucralose: Zero-calorie artificial sweetener. Regulators rate it safe at normal intake; a 2023 lab study flagged a trace impurity (sucralose-6-acetate) as genotoxic in cells. Doses there were far above what a scoop delivers.
FSSAI: 40 g/100 g · 10.2 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 g + per-100 kcal route. Only 40% protein by weight, half of the 50 g scoop is carbohydrate carrier; 20 servings per kg.