first on the label · Maltodextrin, skimmed milk powder, whole milk powder, soy protein isolate, sucrose, creatine monohydrate, whey protein concentrate, full list read.
⚠preservativesSorbates/benzoates keeping it shelf-stable. Standard food tech, just not what 'fresh and natural' implies.
The fine print
Sugar: Plain added sugar, the honest villain. Counted by the gram in the Clean score.
Maltodextrin: A starch that legally isn’t ‘sugar’, so it never shows in the sugar line, yet has a glycemic index of 85–105, higher than table sugar. The classic ‘sugar-free’ loophole.
Sucralose: Zero-calorie artificial sweetener. Regulators rate it safe at normal intake; a 2023 lab study flagged a trace impurity (sucralose-6-acetate) as genotoxic in cells. Doses there were far above what a scoop delivers.
FSSAI: 18 g/100 g · 4.7 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 g route.