first on the label · Sugar, skimmed milk powder, whey protein concentrate (whey protein 9.4%), maltodextrin, cocoa 5%, CMC (INS 466), full list read.
⚠thickener gumsGuar/xanthan/CMC/carrageenan, thickness that reads as 'richness'. Harmless for most, bloating for some.
⚠preservativesSorbates/benzoates keeping it shelf-stable. Standard food tech, just not what 'fresh and natural' implies.
⚠artificial flavour'Artificial flavouring substances' on the label. Not dangerous at these doses, just a sign the food needs a costume.
The fine print
Sugar: Plain added sugar, the honest villain. Counted by the gram in the Clean score.
FSSAI: 25 g/100 g · 6.8 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 g + per-100 kcal route. Calls itself whey protein; 38 g of every 100 g is sugar. The protein is real, the sweetener bill is enormous.