first on the label · Protein blend (soy/whey/casein), maltitol, cocoa mass, flaxseeds, soy lecithin, edible gum (412 guar), citric acid, vitamins, glutamine & amino acids, full list read.
⚠thickener gumsGuar/xanthan/CMC/carrageenan, thickness that reads as 'richness'. Harmless for most, bloating for some.
The fine print
Maltitol: A sugar alcohol used to make ‘no added sugar’ bars. Still raises blood sugar (GI ~35), and past ~20–30 g it’s a reliable laxative. Sugar-free, side-effects-included.
FSSAI: 30 g/100 g · 7.8 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 g + per-100 kcal route.