Britannia · Kitchen staple

The Protein Bread

More snack than supplement.

D45/100
they shout
15g protein per 100g
what’s true
15 g protein, 24% of calories, 1 g added sugar. Grade D.
protein / 100 g
15 g
24% of calories
₹100 buys
75 g
of protein
sugar
3 g
1 g added
price
₹60
300 g loaf

How it scored 45/100

DENSITY24% of calories are protein3.3/25
QUALITYamino score 0.5, Incomplete10/20
DOSE1 slice (25 g) = 3.8 g2.3/15
VALUE₹53 per usable 20 g13.2/20
CLEAN1 g added sugar / 100 g16.3/20

The deeper science

quality · DIAAS
0.45
Low, needs a partner
leucine / serving
0.3 g
below the 2.7 g trigger
planet / 20 g usable
1,200 g CO₂
Very heavy footprint · 933 L water

What’s actually in it

first on the label · Wheat flour atta (48.2%), water, protein products 12.1% (groundnut flour, vital wheat gluten, brown rice protein isolate, whey concentrate), yeast, sugar, wheat bran, refined soyabean oil, preservatives (282, 200), emulsifier (472e), full list read.

refined oil addedRefined soybean/sunflower/rice-bran oil padding the recipe, extra omega-6 calories you didn't order.
preservativesSorbates/benzoates keeping it shelf-stable. Standard food tech, just not what 'fresh and natural' implies.
emulsifiersINS 433/471-type emulsifiers keep the powder from clumping; early research links heavy daily intake to gut-lining irritation.

The fine print

Sugar: Plain added sugar, the honest villain. Counted by the gram in the Clean score.
FSSAI: 15 g/100 g · 6 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 g + per-100 kcal route.

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Graded by math, not brands. Macros are label/brand-listed (June 2026); not medical advice. ~ some side-macros estimated.