The Whole Truth · Protein bar

Protein Bar - Coffee Cocoa (52 g, Box of 8)

Fine. Does the job, no medals.

C60/100
they shout
“14 g protein per bar”
what’s true
28 g protein, 23% of calories. Grade C.
protein / 100 g
28 g
23% of calories
₹100 buys
13 g
of protein
sugar
23 g
none added
price
₹880
8 × 52 g (416 g)

How it scored 60/100

DENSITY23% of calories are protein5.5/25
QUALITYamino score 0.85, High17/20
DOSE1 bar (52 g) = 14.3 g8.6/15
VALUE₹181 per usable 20 g9/20
CLEANno added sugar20/20

The deeper science

quality · DIAAS
0.78
Good
leucine / serving
1.1 g
below the 2.7 g trigger
planet / 20 g usable
308 g CO₂
Moderate footprint · 513 L water

What’s actually in it

✓clean short listAn ingredient list you can read aloud without pausing. Rarer than it should be.

The fine print

Dates: Lets a pack say ‘no added sugar’ truthfully. It’s still sugar, just fruit-shaped, with fibre attached. Cleaner than syrup, not the same as sugar-free.
FSSAI: 28 g/100 g · 5.8 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 g + per-100 kcal route. Dates, cashews, whey, almonds, coffee, cocoa. The 22.5 g sugar/100 g is all date-borne, clean, but still sugar.

More from The Whole Truth

all The Whole Truth →
AWhey Protein Isolate (Unflavoured)The Whole Truth · 92/100AWhey Protein Concentrate (Unflavoured)The Whole Truth · 91/100AWhey Protein Isolate+Concentrate (Pista Badaam, 24 g)The Whole Truth · 87/100AWhey Protein Isolate+Concentrate (Light Cocoa, 24 g)The Whole Truth · 86/100AWhey Protein Isolate+Concentrate (Mango Milkshake, 24 g)The Whole Truth · 86/100AWhey Protein Isolate+Concentrate - Cold Coffee (24 g, 1 kg)The Whole Truth · 86/100

Better protein bar, same shelf

BPower Up 20g Protein Bar (Choco Peanut Butter, No Added Sugar)Yogabar · 67/100BAll-in-One 20 g Protein BarThe Whole Truth · 67/100CChoco Slim Bar (20g Protein)RiteBite Max Protein · 64/100CPro 20g Protein Bar - Coffee Cocoa (67 g, Box of 5)The Whole Truth · 64/100CPro 20g Protein Bar - Double Cocoa (67 g, Box of 5)The Whole Truth · 64/100
Compare on the full index →How much protein do you need?

Graded by math, not brands. Macros are label/brand-listed (June 2026); not medical advice.