The Whole Truth · Protein bar

Protein Bar - Hazelnut Cocoa (52 g, Box of 8)

Fine. Does the job, no medals.

C54/100
they shout
“12 g protein per bar”
what’s true
23 g protein, 18% of calories. Grade C.
protein / 100 g
23 g
18% of calories · mostly filler
₹100 buys
7 g
of protein
sugar
18 g
none added
price
₹1,320
8 × 52 g (416 g)

How it scored 54/100

DENSITY18% of calories are protein4.1/25
QUALITYamino score 0.8, High16/20
DOSE1 bar (52 g) = 12.1 g7.3/15
VALUE₹340 per usable 20 g7/20
CLEANno added sugar20/20

The deeper science

quality · DIAAS
0.78
Good
leucine / serving
1 g
below the 2.7 g trigger
planet / 20 g usable
308 g CO₂
Moderate footprint · 513 L water

What’s actually in it

✓clean short listAn ingredient list you can read aloud without pausing. Rarer than it should be.

The fine print

Dates: Lets a pack say ‘no added sugar’ truthfully. It’s still sugar, just fruit-shaped, with fibre attached. Cleaner than syrup, not the same as sugar-free.
FSSAI: 23 g/100 g · 4.6 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 g route. Hazelnuts 34%, dates 27%, whey 17%, almonds 17%, cocoa 8%. Sugar estimated from date share (label omits the row). ₹165 a bar, premium nut tax.

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Compare on the full index →How much protein do you need?

Graded by math, not brands. Macros are label/brand-listed (June 2026); not medical advice. ~ some side-macros estimated.