first on the label · Milk solids, water, blueberry fruit preparation, sweeteners (965 maltitol, 960 stevia), stabilizers (440, 418), colours (122 carmoisine, 133 brilliant blue), artificial flavour, full list read.
⚠artificial colourSynthetic colours (INS numbers). Pure decoration, the body gains nothing, the label gains a glow.
⚠artificial flavour'Artificial flavouring substances' on the label. Not dangerous at these doses, just a sign the food needs a costume.
The fine print
Maltitol: A sugar alcohol used to make ‘no added sugar’ bars. Still raises blood sugar (GI ~35), and past ~20–30 g it’s a reliable laxative. Sugar-free, side-effects-included.
Stevia: Plant-derived, zero-calorie, no major safety flags at normal intake. About the cleanest sweetener a flavoured product can use.
FSSAI: 10 g/100 ml · 14.5 g/100 kcal, may legally print “HIGH PROTEIN” via the per-100 ml + per-100 kcal route.